As 2016 is Northern Ireland’s year of Food and Drink, we helped Tayto with their campaign to bring the unique tastes of Northern Ireland to life!
Working with Tourism NI and Cool FM, we created an online voting platform where consumers could vote for their favourite tastes of home, from Champ to Fifteens to a Vanilla Poke and more! Combined with sampling in key locations, a Facebook Campaign and the on-air push from Cool FM, thousands of people voted their top 3 flavours: Ulster Fry, Curry Chip and good old Vegetable Roll! These flavours will now be produced by Tayto with packs on sale from August. As well as designing all the campaign material, we at Elevator are delighted to have designed the limited edition packs too.