TaytoCase1280x394

Tayto 2012

THE BRIEF:

Deepen Tayto’s connection with NI consumers and the iconic NI events planned for 2012.

Brand’s objectives: maintain share and increase visibility in a very competitive market.

THE SOLUTION:

Elevator brought Tourism NI on board for the Tayto Golden Ticket Campaign. By linking with ni2012, Tayto was placed at the heart of NI’s celebrations in 2012, and gained access to key events.

  • Tayto’s BIGGEST ever on pack promotion
  • 9 million promotion packs, May- Nov 12
  • Over 3,000 instant prizes, find a Golden Ticket inside pack
  • Prizes: Tayto or NITB merchandise, event tickets & short breaks
  • Win or lose enter 1 of 30 weekly draws to win a short break
  • All claims made online via Facebook App and website
  • In-store POS material support plus Tayto staffing key events

RESULTS:

  • Brand Share up 3% year on year
  • 4,341 weekly entries over 30 weeks
  • 5000 Tayto facebook likes
  • 10,000 consumers sampled
  • Follow up marketing reached 24,000
  • Best In Store Promotion, Ulster Grocer Marketing Awards 2013
  • Bronze in Best FMCG promotion All-Ireland APMC Awards 2013