Irwins Free Days Out
The Brief: to create an added value on-pack promotion that would increase purchase of Irwin’s sliced pan bread, that could boost consumption over the summer holidays and that could act as an alternative against retailer driven price promotions.
The Solution: An on-pack mail in offer that gave parents/grandparents 2 for 1 admission to over 30 of Northern Ireland’s top attractions. In addition to the added value offer, the days out theme allowed us to promote the concept of taking picnics and packed lunches on family days out.
Results: 41% increase in sales
