Nutty about Football

Irwin’s Bakery has a long association with Northern Ireland football, including their Nutty Krust Soccer Schools, and to coincide with the big games in France we developed a in-store promotion for ASDA with a unique prize…!

Running in ASDA stores throughout Northern Ireland, our promotion gave lucky Irwin’s consumers the chance to meet the Northern Ireland team manager, Michael O’Neill with runner-up prizes per store of an international football shirt of choice.