We were delighted/excited/humbled (and more!) to be asked by Tennent’s to design their limited edition pint glass for the Northern Ireland Football Team this summer. Recognising the team’s achievements in qualifying for the Euros (*update: they did fantastically in France!) Tennent’s, their official beer partner, wanted to commemorate it in a unique way and it has proved to be extremely popular!
The glass was made available in key bars throughout the country, and we also created a promotional campaign with local Tesco stores with a FREE glass available with purchase of a 15 or 20 pack of Tennent’s – that SOLD OUT in days!
We also ran additional promotional campaigns in off-licences while the Euros were on, giving consumers the chance to win instant prizes as well as an Ultimate Supporters Pack of Widescreen TV, Reclining Chair and a branded Tennent’s chiller.
It really is a time to Celebrate Summer Football – and we’re all hoping for even more success for the NI football team…..(and maybe another limited edition glass in 2 years time!!)